Renamable assets

I have created a nice QR DTC signboard and scripted the text. Only thing is, I cannot name the 2 attachment points differently regardless if they are named different in Blender. Any Ideas? For Context; It is supposed to say MITCHELL on the top and MT 16 on the bottom

Perhaps compare it to <kuid2:97008:29883:1> Sign renameable 2 lines scripted and see if that gives you any clues?

Yeah tried that same result