A lot depends, I would suggest, on the tram, its age and the location. For example, on reserved track (eg. along the Bristol Road in Birmingham in the 1950s) speeds would be appreciably higher than along Navigation Street in the city centre. But at all times local speed limits - normally 30mph then in built-up areas with track along ordinary streets - would have to be observed. Nowadays, with some areas having 20mph limits, this would also apply to trams, however modern. Other factors (in the good old days when there were 'proper' trams) would be the gauge (standard or narrow), gradients, sharpness of curves, etc. And it must be remembered that in city centres, trams stopped frequently for passengers, so the opportunity to build up speed would be limited.
To my mind, trams look 'right' travelling (in city centres) at about 15 to 20 mph.
Ray