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This is part 4 of my ongoing blog series outlining the rebranding process at AMTZ. You can read part 3 here, part 2 here and part 1 here.
Something I haven't been too 'up on' with Amtrak Trainz is the social media side of things, even when you include these forums as a social media platform. To-date Amtrak Trainz has a Google+ Page, a forum and I occasionally remember to make release announcements
This is part 3 of my ongoing blog series outlining the rebranding process at AMTZ. You can read part 2 here and part 1 here.
Probably the most time consuming part of this project (and it's still on-going) is the rebuild of the website. The whole rebranding stemmed from the website rebuild I embarked upon. Which started as a project for a web coding class I was taking. The class project was to
This is part 2 of my ongoing blog series outlining the rebranding process at AMTZ. You can read part 1 here. I have a Q&A thread about the change on AMTZ here.
After deciding on a name the next major step was to pick a logo. There were a lot of considerations to think about when designing a logo for AMTZ. The process started with some sketching and word-association/web
Around the beginning of the new year, Amtrak Trainz Group will be re-hauling it's self, we will be changing practically everything from our website, logo, even name. But don't worry, we won't be removing any content and there will be no major change in staff. The change will be mostly cosmetic.
So why the change?
After operating for a few years as Amtrak Trainz Group, I've